For some, the rocky road to success is easy to navigate. Take Atlanta rapper Rocko for instance. After working for years writing, producing and developing major label artists, Rocko realized no one was going to take his advice as well as himself. Proving he knew exactly what the rap game needed, just a year after becoming an artist himself, Rocko secured a deal with Def Jam Records. Thanks to the overwelming popularity of his Drumma Boi single "Umma Do Me," Rocko is now at the forefront of the new Southern movement in hip-hop where business acumen and consumer awareness reign supreme.
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