POPROCKS - PAMBO
Pambo is part of Mexico’s new generation of singer-songwriters. On her debut album, produced by Aureo Baqueiro (of Sin Bandera and Reik fame), she contributes poppy, radio-friendly tracks with rock edges, reminiscent of
Avril Lavigne and decidedly youth-friendly. Pambo, who co-wrote most of the tracks here and penned all the lyrics, isn’t attempting to be deep or clever like, say, Natalia LaFourcade. She sings about love in simple, colloquial terms, but the melodies are just the right mix of catchy and well-crafted. It all goes down easy, but a little something more is needed to really cut through the crowd. Still, this is an auspicious debut that is making waves in Mexico.(Sony BMG) Reuters/Billboard
