Track Entertainment Completes Merger With Angel Music Group
Track Entertainment, an entertainment based marketing company connecting brands with their target consumers, announced today that its merger with Angel Music Group is complete. The new company, called Live2Net, which on a combined basis generated over $50 million in revenue for 2005, expects to operate all existing properties under the umbrella, including the leading dance music brand in the world, Godskitchen, and the dominant nightlife web site Clubplanet.com.
With over 150 employees and offices in all major markets, Live2Net will be headquartered in NYC and positioned to provide interactive, event production and ticketing services to its clients on a global basis. Several platforms will be immediately integrated including Angel Music Group’s use of Wantickets, Live2Net’s proprietary ticketing solution, for ticket sales to all of its live events. In 2006, under Lee Heiman, President of the new combined company, Live2Net will produce over 2,000 live events with artists including Mariah Carey, Nine Inch Nails, Tiesto, Mary J Blige, Armin van Buren, Lauryn Hill, Paul Van Dyk, and Rob Zombie among others.
Key synergies between the two companies include Angel Music Group’s presence in the UK, Canada, & China providing a new global audience for Track’s proprietary interactive platforms, Clubplanet, Wantickets & Cooljunkie, while Track’s marketing and production team will help to extend the Godskitchen brand globally.
Commenting on the merger, Chairman and CEO of Track Entertainment, Andrew Fox said, “Angel Music is a unique independent company, one with major assets that are an excellent fit with our existing portfolio and long-term strategy — to grow profitably in core areas, build new entertainment properties, and commercialize our large consumer following. It is an attractive transaction that provides value in both the near and long-term.”
Angel Music Chairman and CEO, Neil Moffitt states, “Over the past several years, Angel Music Group has been highly successful in building a portfolio of major international assets and properties. The combination with Track Entertainment will provide the financial and technical resources to maximize the potential of these assets and properties.”
Track Entertainment
Track Entertainment is a diversified entertainment, media and lifestyle company, bringing together millions of consumers of sophisticated products and services with the corporate clients seeking to target these consumers. For almost 20 years, Track has attracted these consumers and clients by creating and activating innovative brand-building, volume driving programs using music, events and technology. Track’s broad portfolio of media assets and distribution capabilities enable it to serve a large and diverse client base that includes more than 100 leading national advertisers in categories such as packaged goods, recruiting, automotive, fashion, financial services, health and beauty, and technology. In 2005, Track developed and executed over 50 programs for corporate clients such as American Express, Subaru, General Motors, InBev, Diageo Plc, Pepsi, Aquafina, Mountain Dew, Merrill Lynch, EBAY, Warner Brothers, and Toyota. Track’s proprietary media properties include Clubplanet.com, the world’s leading online nightlife destination, event and lifestyle oriented Web sites including WantTickets.com, WantTravel.com, nocheLatina.com, NewYears.com, and CoolJunkie.com.
Angel Music Group
Angel Music Group is located in Henley of Arden in the United Kingdom with domestic offices in Las Vegas, NV. Angel Music Group is the company behind some of the most influential musical events in the world today and home to the following brands: Godskitchen (the world’s leading dance music brand); Global Gathering (the UK’s leading dance music festival); Polysexual (at the forefront of the UK hard dance scene); Babooshka (the suave and sophisticated sister of Godskitchen); Air (one of the most acclaimed nightclubs in the UK) and Hi-Fi Festival.
Contact:
Contact:
Leslie Taylor
212-308-0468
Email Contact
Source: Track Entertainment
